Daylee Full Rebrand
Daylee is a UK-based wellness and supplement brand built around honest, everyday health. Their product range covers focused health goals. Stress support. Cognitive performance. Metabolism, circulation, and skin. Clean, transparent ingredients. No noise. No overclaiming.
Industry: Health & Wellness / Supplements
The partnership
Forwards collaborated with Daylee end-to-end. From the very first call to a live, fully operational Shopify store. This wasn't a visual refresh. It was a brand built from zero. Every touchpoint designed to feel intentional and owned.
Discovery & brand strategy
It started with a conversation. We got on calls with the Daylee founders. Heard about their products, their vision, what they were building. The brief became clear: a supplement brand people could actually connect with. Warm and real. With the quiet confidence that makes you trust it.
Logo & Identity
The logo is a stylised bloom. Soft and organic on the outside, with seed-like shapes inside that nod to ingredients, care, and intention. The warm orange feels lively without shouting. The wordmark is clean and easy to trust. Approachable. But never vague.
Website design & development
We designed and built the full Shopify store. First page to checkout. Every product uploaded and organised. Built so the owner can jump in, add products, and keep things running. No help needed.
Collateral & brand assets
We carried the brand into the real world too. Lanyards, business cards, stickers, shopping bags, thank you cards, and a billboard. The details that make a brand feel complete. Wherever someone comes across it.